Key Takeaways
- We place flood insurance through multiple Lloyd’s of London markets, each with a different appetite.
- The same home gets very different quotes by carrier — shopping multiple markets finds the lowest rate.
- This covers many homes single-carrier agents call ‘private won’t write’ (coastal, older, high-value).
- Appetite is not claims history: prior-claim/repetitive-loss homes still need the NFIP.
When you get a flood quote from a typical agent, you usually get one carrier’s number. When you get one from us, we run your home through multiple Lloyd’s of London flood markets — and because each one prices and accepts risk differently, that competition is what gets you a lower rate and, often, coverage another agent said wasn’t available.
What is Lloyd’s of London?
Lloyd’s of London isn’t a single insurance company — it’s the world’s specialist insurance and reinsurance marketplace, more than 300 years old, where multiple underwriting syndicates compete to insure risk. It’s globally trusted and financially strong, and it’s a major force in private flood insurance in the United States. When a flood policy is “backed by Lloyd’s,” it’s backed by that established market — not a thinly capitalized newcomer.
What “carrier appetite” means — and why it decides your price
Every flood carrier has an appetite: the kinds of risk it wants to write. One market may love newer inland homes; another specializes in coastal properties; another is comfortable with older construction or higher-value homes; another targets specific flood zones. A home that’s a “bad fit” (and a high price, or a decline) for one carrier can be a preferred risk — and a much lower price — for another.
This is the part most homeowners never see: the same house can get wildly different quotes from different carriers, purely because of appetite. If your agent only represents one market, you only ever see one of those numbers.
How shopping multiple Lloyd’s markets gets you a better rate
Because we hold contracts with multiple Lloyd’s of London markets, we submit your property to several at once and compare what comes back. Two things happen:
- Price competition. The carrier whose appetite best matches your home typically returns the lowest premium — frequently 30–50% below the NFIP for eligible properties.
- More homes get covered. When one carrier’s guidelines decline a home, another’s often accept it. So properties a single-carrier agent calls “private won’t write it” — coastal homes, older homes, high-value homes above the NFIP’s limits, secondary and seasonal homes, unusual construction — frequently can be placed privately with us.
Why this beats both a single-carrier agent and the NFIP
- vs. a single-carrier agent: they show you one appetite and one price. We show you the best of several.
- vs. the NFIP: the federal program offers one standardized, increasingly expensive product with capped limits ($250k building / $100k contents) and no loss-of-use coverage. Our markets routinely beat it on price and coverage for the majority of homes. See the full private vs. NFIP comparison →
The honest exception: prior claims and repetitive-loss homes
We believe in straight talk, because it’s your home on the line. Multiple markets help with appetite — they do not rewrite claims history. Most private and Lloyd’s carriers will non-renew a policy after a flood claim, and they generally won’t take on repetitive-loss properties. Those homes are exactly what the NFIP was created for, and for them the NFIP is the right — often the only — option. If your property has a flood-claim history, we’ll tell you honestly and help you with the NFIP. More on hard-to-place and high-risk homes →
Get quotes from multiple flood markets
Tell us about your property once, and we’ll shop it across our Lloyd’s markets and the NFIP to bring back the best rate and coverage you qualify for — nationwide, in all 50 states.
FAQ
Is Lloyd’s of London flood insurance legitimate?
Yes. Lloyd’s of London is a 300-year-old, globally trusted insurance marketplace and a major provider of private flood insurance in the U.S. Policies backed by Lloyd’s are backed by an established, financially strong market.
Why do different flood carriers quote such different prices for the same home?
Because each carrier has a different “appetite” — the risks it prefers to write. A home that’s a poor fit (high price) for one market can be a preferred risk (low price) for another. Shopping multiple markets surfaces the lowest one.
Can private flood insurance cover homes the NFIP usually handles?
For appetite reasons, often yes — coastal, older, high-value, and unusually-built homes can frequently be placed privately through multiple markets. The exception is homes with prior flood claims or repetitive losses, which private carriers typically won’t renew and which belong with the NFIP.